John F Kennedy is quoted as saying: “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger–but recognize the opportunity”. At the time of writing, the UK is in the midst of the COVID-19 pandemic and we are all coming to terms with the unprecedented challenges this has brought. In the first few weeks of the crisis, I observed a clear sense of purpose emerging, with examples of collaboration, cooperation, innovation and creativity across the world of wound healing. Watching the situation unfold over social media, Twitter in particular, I noted several examples of industry, clinical and academic colleagues rising to the challenge of quickly providing help and guidance for those working in Tissue Viability. At the time of writing, these were some examples that illustrate collaboration and teamwork at its best.