The birth of any new journal provides yet another opportunity to disseminate wound care knowledge to a growing number of health care providers and consumers. It is another opportunity to get it right. No wound care journal speaks to all readers. If that were the case, then all health care providers would be providing evidence-based wound care. Further, all health care providers would be incorporating the plethora of national guidelines and latest research findings into their practice, truly moving the discipline of wound care to the next level.