It is rare to see a positive story about the NHS in the popular press, and yet the vast majority of patients in the UK receive a high standard of treatment from exceptionally qualified professional staff.
This is not considered newsworthy in the media, whose coverage is generally dominated by blame, scandal and novelty. If wound care does appear in the press, stories tend to fall into these three categories. We are told of novel treatments, flesh-eating bugs, and the impact of MRSA on patients, rather than genuine healthcare innovations that have a positive impact on the lives of patients with wounds.
