In September 2019, a National Advisory Board Meeting was held in Birmingham. A total of 54 wound care experts from the UK and Republic of Ireland represented both acute and community settings from a range of specialities, including tissue viability, burns, podiatry, mental health and vascular. The aim of the meeting was to discuss the transformation required for wound care in the face of clinical challenges, such as increasing demand for services and decreasing resources and access to treatments and products. Discussion moved to the potential solutions, including improved communication with all wound care stakeholders and partnership working with industry This can provide value-added resources, such as education and dressings and technologies, that can improve outcomes for patients with wounds.