Journal Articles

Sampling in qualitative research (1)

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Sampling in qualitative research (1)

Peter Ellis
27 September 2020

In previous papers in this miniseries we looked at the methods used to sample for the various approaches to quantitative research. We saw that quantitative research seeks to identify people for samples who represent the population of interest and that sampling is usually homogenous since these types of studies seek findings which are generalisable. In this paper we will look at the methods used to generate samples for qualitative research. The means of sampling for qualitative research are not like those used in quantitative research since the aims of the two research paradigms are dissimilar. Qualitative studies seek to understand people’s experiences of a phenomenon and seek only to be representative in their outputs.

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