The World Union of Wound Healing Societies is fast approaching and I am always amazed at the scale of the event and impressed by the standard of presentations which can be seen there. Having come from an academic setting and with 12 years of experience in tissue viability I have found it increasingly difficult to understand why wound care continues to become more and more marginalised. It is very difficult to comprehend the lack of attention being paid to wound care, in particular for undergraduate students.