At the time this editorial is published we would usually be preparing to launch our annual awareness week. You may have picked up from our website or social media platforms that we are not holding one this year, but instead having a ‘Glastonbury’, a year off to reflect on and analyse the impact of the campaign so far and to check that we are delivering the right campaign tools to the right people. We had a very clear vision and objectives at the outset of the campaign, but four years on, have these objectives been met and do we need to reset our strategy?
