The term moisture-associated skin damage (MASD) has gained momentum in the nursing press in recent years. There are national drivers (NHSI, 2018) that aim to improve patient care and prevent harm to patients caused by moisture damage. A local campaign has been implemented aiming to raise awareness and reduce the incidence of MASD. Positive outcomes have been achieved, which include a clear recording and reporting process to assist continuous quality improvement; a new clinical pathway; a reduction in incidents and raised awareness among staff.