In the previous paper in this series we identified how conflict arises in the care sector for a variety of reasons. We saw that chief among these reasons were issues relating to poor, or absent communication as well as feelings of inadequacy. We identified how conflict often arises from a misconception or misunderstanding of a situation, including between patients and staff and between staff. In this paper we will consider some of the strategies which might be used in the clinical setting to help reduce the incidence of conflict. These will focus on strategies used to help prevent any form of conflict arising, while in subsequent papers in this series we will consider how to de-escalate and manage conflict once it has arisen.